Three Principles for Using Film in an Academic Context

Paul Craddock Film in Academia

As we are thinking about a new site, I thought it might be useful to tell you about three principles that should underpin film making in the academic context.  They inform our understanding of what it is you need from us, and they are a starting point for the DOCS method and built into consultation sessions.

1. Share

World-class projects cannot happen in a vacuum. Your work exists as part of the world and it needs to face the world and the people in it. Find interested audiences. Share everything you do. Involve people. Innovate in response to the challenging conditions of the twenty-first century.

2. Own

Don’t treat film as an industry. It’s a medium. And it is no longer a specialised tool. Film is now part of the core business of the knowledge professional, and as such needs to respond to the conventions of that profession, rather than those of the film industry. For this reason, it is often counter-productive to commission a film maker.

3. Be Intelligent

Film should not be considered an expense. Its composition should be planned and calculated to be seen by the right people and actively be part of the team’s fund raising activities. Far from being a cost, film should make money.